Privacy Policy

Last updated: January 5, 2026

Velvetra operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Velvetra is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details such as your name, phone number, and email address
Financial information such as payment method details and transaction confirmations
Account information such as login credentials and preferences
Transaction information such as products viewed, added to cart, purchased, returned, or exchanged
Communications with us, including customer support messages
Device and usage information, such as IP address, browser type, and interactions with the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, place an order, or contact us
Automatically through your use of the Services, including via cookies and similar technologies
From service providers who help us operate the Services
From partners or other third parties, where permitted by law

How We Use Your Personal Information

We may use your personal information to:

Provide and improve the Services, including order processing, payment handling, account management, shipping, returns, and personalized shopping experiences
Marketing and advertising, such as sending promotional emails or showing relevant ads
Security and fraud prevention, including protecting accounts and preventing unauthorized activity
Communicating with you, including customer support and service-related notifications
Legal compliance, including complying with applicable laws and enforcing our policies

How We Disclose Personal Information

We may disclose personal information:

To Shopify and service providers who help operate the Services (payment processing, analytics, fulfillment, customer support)
To marketing and advertising partners, in accordance with their privacy policies
When you request or consent to such disclosure
To affiliates within our corporate group
In connection with legal obligations or business transactions

Third Party Websites and Links

The Services may include links to third-party websites. We are not responsible for the privacy or security practices of these third parties. Any information shared on third-party platforms may be publicly visible and subject to their own policies.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

While we take reasonable measures to protect personal information, no security system is completely secure. Information retention depends on operational, legal, and contractual requirements.

Your Rights and Choices

Depending on your location, you may have rights to:

Access or receive a copy of your personal information
Request deletion or correction of your personal information
Object to or restrict certain processing
Opt out of targeted advertising
Withdraw consent where processing is based on consent

You may exercise these rights by contacting us using the email address below.

Complaints

If you have concerns about how we process your personal information, you may contact us directly. You may also have the right to lodge a complaint with a data protection authority, depending on your location.

International Transfers

Your personal information may be transferred and processed outside your country of residence. Where required, we rely on approved transfer mechanisms to protect your data.